James Pittman sits down with legal marketing maestro, Gyi Tsakalakis, to explore the evolving landscape of immigration law and the game-changing role of legal technology. Together, they unpack the essence of trust-building, the power of branding, and the significance of user experience in law firm websites.

Key discussion points include:

• Emphasis on storytelling and differentiation for effective branding in legal marketing.
• The critical role of user experience on law firm websites and dispelling marketing misconceptions.
• Harnessing legal tech platforms for lead management and the importance of virtual receptionists in client engagement.